In the “old days” fifteen or twenty years ago, radio people were active in their community and made appearances or volunteered because well, that’s just what we did right? We still know today that it’s an important part of being in radio, but we’ve given it a fancy name: Extending your brand. There’s several different levels of brands as well. There’s the radio station as a whole, and when we do a live broadcast or host a station event this takes your connection with the listener to that next level. What about when you personally volunteer to make an appearance at an event to emcee or because it is an organization close to your heart? This not only elevates the brand of the station but you as an individual as well. Then finally, there’s the additional “stuff” you do beyond your direct involvement with the radio station. Maybe you have a mobile dj business or do voiceover work. Maybe you are a musician and play on the weekend. Ultimately, this helps to extend your brand and I believe your cume base. Here’s some ways you can extend your brand via social networking too.
Extend Your Brand29 06 2011