It’s All About The Content

9 03 2011

Recently, Radio World talked with Clear Channel EVP of Distribution Development Jeff Littlejohn and he talked about the importance of distributing great content to our listeners as easily and in as many ways as possible. 

Read the article HERE.

Advertisements




Is Facebook Your Station Website?

8 03 2011

I was reading Jaye Albright’s blog the other day about station websites and whether we should ditch them or not.  This is something I’ve been thinking about a lot lately and I believe the role of our main radio station website has changed drastically.  Let’s face it, our Facebook accounts/pages have actually become our station website. 
The ability to interact quickly and directly with your listeners is one of the ultimate features of having a station Facebook page.  Also, the ability to upload pictures from an onsight event then and there right from your smartphone is a great feature.  No more bringing the station camera back after an appearance, putting the memory card in the reader on your PC, uploading photos, resizing them in photoshop and then posting to the station website or sending them to your webmaster and waiting.  DJ blogs and photo galleries are two of the least viewed pages on radio statio websites yet we spend so much time worrying about keeping that “content” up-to-date.  I think we need to turn our station websites into very basic and easy to navigate info portals with plenty of general information about the radio station and its advertisers and continue to utilize Facebook as the interactive portal to our listeners.





To App or Not To App?

7 02 2011

I recently encountered a scenario where a radio station was working on mobile streaming for its listeners.  First, an iPhone app was created and listeners could just download it and boom! Off and streaming at the tap of the homescreen.  Finally they got around to the Android and Blackberry platform and decided that an app wasn’t necessary.  Huh. Really?  The listener instead has to open their mobile browser, navigate to the station website, load the streaming player, push listen live twice and then wait for the stream.  I’m really flabbergasted by this approach.  I mean, the goal is and should be to make it as easy as possible for listeners to access our content.  “Apps” are where it’s at.  That’s what the smartphone user lives by.  I know because I’m one of them.  I belive the word “app” was even voted word of the year for 2010.  This is just another example of why terrestrial radio is having such a hard time keeping up with this whole social networking, new media, technology progress.  Delivering content in multiple ways to our listeners in the simplest and quickest way possible is the goal.  So if you have a choice when dealing with your web people, tell’em the app IS necessary.





Brand Manager? Content Director?

5 02 2011

So apparently I am no longer a Program Director.  The landscape of programming a radio station has changed…drastically.  While scheduling music logs and writing witty little sweepers is still part of our role today, it is just one of the many responsibilities of a PD.  The radio “Program Director” in 2011 is faced with the task of not only the “on-air brand” but the “online brand” and the “on demand” brand.  We have to continue to polish the sound of the on-air product by playing the best of the best songs, writing and producing creative imaging, and critiquing the airstaff.  At the same time, it is our responsibility to expand the brand of the radio station beyond the radio.  We also MUST be doing the social networking thing.  Facebook is to an air personality today what the request line was 20 years ago.  It is your lifeline to your P1 listener.  If you are a PD and your station does not have a Facebook page or if you are a jock without a page then I’m assuming you are still playing records.  Twitter is of course the other hot social site of the moment, but I think people and radio stations are still tapping into it and trying to get a good grip on ways to utilize it best.  So recent discussions have begun where I work to change the title of our Program Directors:  Brand Manager?  Content Manager or Director?  I mean, those titles do better describe the role of the PD today.  We’re expanding the overall brand of the station to all of these various forms of entertainment for the listener, finding as many new ways of delivering compelling content as possible.  I think I’m more in favor of Brand Manager because ultimately branding our product into the brains of our listeners is our daily goal.  To me, managing content sounds like something I could pay a part-timer to do.  What do you think?