Listeners Still Count On Us

11 03 2011

A listener called the morning show this morning and asked me if I knew how close the earthquake and tsunami in Japan were to Yokozuna because she had a family member there.  I attempted to do a little searching online and tried to help her as best I could with the brief amount of time I had before the break.  Before she hung up, she commented that “you guys were the only ones I could think of that would know.”  Wow.  As a Program Director and air personality, it really made me stop and think about how important radio truly is to our listeners.  Such a short, quick statement like that reassures me that local terrestrial radio is not dead or dying.  But…I believe we owe to our listeners to provide entertaining, compelling local content and when a call like this comes in don’t blow them off or let ego take over but give them that brief moment to show them that there is a reason why they thought to call the radio station FIRST.

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It’s All About The Content

9 03 2011

Recently, Radio World talked with Clear Channel EVP of Distribution Development Jeff Littlejohn and he talked about the importance of distributing great content to our listeners as easily and in as many ways as possible. 

Read the article HERE.





To App or Not To App?

7 02 2011

I recently encountered a scenario where a radio station was working on mobile streaming for its listeners.  First, an iPhone app was created and listeners could just download it and boom! Off and streaming at the tap of the homescreen.  Finally they got around to the Android and Blackberry platform and decided that an app wasn’t necessary.  Huh. Really?  The listener instead has to open their mobile browser, navigate to the station website, load the streaming player, push listen live twice and then wait for the stream.  I’m really flabbergasted by this approach.  I mean, the goal is and should be to make it as easy as possible for listeners to access our content.  “Apps” are where it’s at.  That’s what the smartphone user lives by.  I know because I’m one of them.  I belive the word “app” was even voted word of the year for 2010.  This is just another example of why terrestrial radio is having such a hard time keeping up with this whole social networking, new media, technology progress.  Delivering content in multiple ways to our listeners in the simplest and quickest way possible is the goal.  So if you have a choice when dealing with your web people, tell’em the app IS necessary.





Brand Manager? Content Director?

5 02 2011

So apparently I am no longer a Program Director.  The landscape of programming a radio station has changed…drastically.  While scheduling music logs and writing witty little sweepers is still part of our role today, it is just one of the many responsibilities of a PD.  The radio “Program Director” in 2011 is faced with the task of not only the “on-air brand” but the “online brand” and the “on demand” brand.  We have to continue to polish the sound of the on-air product by playing the best of the best songs, writing and producing creative imaging, and critiquing the airstaff.  At the same time, it is our responsibility to expand the brand of the radio station beyond the radio.  We also MUST be doing the social networking thing.  Facebook is to an air personality today what the request line was 20 years ago.  It is your lifeline to your P1 listener.  If you are a PD and your station does not have a Facebook page or if you are a jock without a page then I’m assuming you are still playing records.  Twitter is of course the other hot social site of the moment, but I think people and radio stations are still tapping into it and trying to get a good grip on ways to utilize it best.  So recent discussions have begun where I work to change the title of our Program Directors:  Brand Manager?  Content Manager or Director?  I mean, those titles do better describe the role of the PD today.  We’re expanding the overall brand of the station to all of these various forms of entertainment for the listener, finding as many new ways of delivering compelling content as possible.  I think I’m more in favor of Brand Manager because ultimately branding our product into the brains of our listeners is our daily goal.  To me, managing content sounds like something I could pay a part-timer to do.  What do you think?