Facebook Promotions-Be Careful

3 10 2011

Well, it’s great to be back with a new post after a short hiatus.  One thing that has popped up on Facebook recently that hasn’t gotten nearly the amount of press as the layout and functionality changes is their rules for running contests and promotions.  And for those of us in the radio business, one of the biggest ways we have been using our Facebook page to give away a pair of tickets or other prize is against their policy…”Likes.”  According to the new Facebook promotion guidelines, you cannot ask friends or others to “like” your page in order to play or win a contest.  You also cannot have them “leave a comment” to be eligible to participate.  But you see it going on everyday, and not only on radio station websites.  Use caution, FB could suspend or delete your account.  Here’s a link to Facebook’s “Promotion Guidelines.”